Bob Eschino, Medically Correct President and Co-Founder, dressed in a grey suit for a headshot.

Meet Bob Eschino, Co-Founder and President of Medically Correct

What Inspired Medically Correct

Eleven years ago at the onset of Colorado medical cannabis legalization, Medically Correct was born with a mission to truly help people.  We launched the incredibles chocolate bar line and have since become one of the world’s largest manufacturers of cannabis-infused products and have helped countless licensed cannabis companies across the U.S. learn the art of extractions and infused product production.

We owe it all to Grandma Noni, the original inspiration for Medically Correct.  After witnessing the healing powers that cannabis had on his grandma, Bob Eschino, Co-Founder and President of Medically Correct, was inspired to create consistent, quality medical cannabis products for patients in Colorado.  We had a chance to connect with Bob and chat with him about his journey.  He’s what he shared with us.

President of Medically Correct, Bob Eschino stands in a grey suit and Nove t-shirt

Q&A with Bob Eschino

Bob, how did your professional background look before cannabis?

Well, during college in the late 80s, I was a sushi chef in Fort Collins serving sashimi to cowboys... it was a bit of a task and quite hilarious!  Then I became a bartender while waiting to become a rockstar, and after college, the packaging industry found me.  I excelled quickly as a salesperson and my career took off.

What inspired you to enter the cannabis industry?

As you know, I got into the cannabis industry through my grandmother. Back in 2009, she was towards the end of her life and my brother, Tom, started making edibles for her.  She was someone who’d never touch cannabis or topicals for her pain, but she’d eat a cookie and all of a sudden her appetite would return, her pain levels drop and she could sleep.  As I watched this unfold right before my eyes, the light bulb went off and I approached Rick about making edibles at his bakery.

incredibles Mile High Mint cannabis-infused chocolate bar on a slate surface, surrounded by mint leaves

How did your advocacy start and develop once you entered the cannabis space?

It really started right out of the gate when I quickly realized that if I wasn’t sitting at the table, other people were making the rules for me and my business that could hurt us. So I showed up everywhere I could.  Soon after adult-use came out, we got together with the Cannabis Business Alliance and put out one of the first education campaigns teaching people to “start low, go slow”.  We also created recommendations for the budtenders to suggest to new patients; to start with low doses and build slowly day by day until they find their ideal dose.  We gave all the dispensaries education cards to talk about with their patients and put them in every bag.  I’m glad this way of thinking at dispensaries is now standard at least here in Colorado.

What regulations have your and the company's efforts helped shape?

If you look at current CO regulations, they mimic what Medically Correct regulations have been.  As we did more things in the CO cannabis space that the Department of Revenue saw and liked, those things were incorporated into the rules and regulations.  First it was testing oils in finished products and using proper packaging with nutrition fact labels.  And personally, I traveled across the country helping to guide individual markets.

A shot of an indoor marijuana grow room in Colorado

What is your proudest achievement?

That I’ve actually helped people!  First just my grandmother, then other families and children with health issues, then veterans with PTSD, and so many other people including retired athletes who all really need the relief cannabis offers.  It really makes me proud.

Where do you hope to see the company in 5 years?  10 years?  Etc.

Medically Correct is our Colorado licensee and is a great testing ground for new brands and products.  If you can be successful here, you can be successful anywhere.  I see us getting our new brands cemented and shored up here in CO, then taking them to other states and finding solid partners for national expansion.  I also see us becoming a company able to provide quality cannabis product options to every tier of the consumer.

A shot of Nove luxury cannabis chocolates; the Cafe Cappuccino is a favorite of Bob Eschino's, the company's president.

Connect with Bob Eschino, Medically Correct Co-Founder and President

Having spent most of his life in Colorado, Bob graduated from Colorado State University with a double major in business.  Outside of his work, he enjoys playing and coaching hockey, skiing, golfing, and fly-fishing...and he’s getting back into playing and making music.  Connect with Bob on LinkedIn, and be sure to try our Medically Correct products from your local dispensary.


A shot of Rick Scarpello, Medically Correct CEO and Co-Founder, posed with a piece of Nove cannabis luxury chocolates.

Meet Rick Scarpello, Co-Founder and CEO of Medically Correct

Serving Patients and Shaping The Cannabis Industry

Just over 10 years ago, at the onset of Colorado medical cannabis legalization, Medically Correct was born with a mission to truly help people.  Along the way, they ended up helping to shape industry regulations in the state and across the nation, too.  Rick Scarpello, Bob Eschino, Derek Cumings, and Josh Fink launched the incredibles chocolate bar line, and before it was even mandated, they began lab testing and labeling products with activated milligrams of THC and nutritional facts.  The early focus on consistency and quality propelled us to the top of the Colorado edibles market and into the highest volume edibles company in the state!

A shot of the Founders of Medically Correct.
The founders of Medically Correct. Derek Cumings (left), Bob Eschino, Rick Scarpello, and Josh Fink (right).

We had such a fun time chatting with our CEO and CO-Founder, Rick Scarpello, a food expert with truly innovative and cutting-edge ideas.  His leadership has been a driving force behind developing a handful of businesses and industry-leading products and processes throughout his career.  In addition to co-founding Medically Correct, LLC, licensed in Colorado, Rick founded Ma Hua, LLC, a natural remedies company, and most recently Data Correct, LLC, a new specialized ERP software company.  We asked him about his journey thus far and here’s what he shared with us.

How did your professional background look before cannabis, Rick?

I started managing people when I was a 19-year-old in college, and haven’t stopped managing people since. It was around 30 years of working for someone else before I began owning my own businesses, so I had all the experiences I needed to figure out what it takes to be successful.  I’ve run commercial bakeries to bowling alleys to full-scale marketing and website development businesses, and in the early 90s, I created one of the first online bookstores. Throughout my career, I’ve always been compelled to take an existing idea and make it better, to re-think it from the beginning and turn it into something new.

A woman dispensing infused cannabis chocolate into molds in the Medically Correct (incredibles) kitchen.

Rick Scarpello, tell us: what inspired you to enter the cannabis industry?

It was more like who than what, the who being Tom Eschino, Bob’s brother.  Tom was making pot cookies for his grandmother so she could feel better and they really worked for her.  Long story short, Tom’s efforts were the original inspiration for Medically Correct.  He convinced Bob, Bob convinced me, and everything else came together when we founders all merged our individual expertise.

What sorts of challenges has Medically Correct faced during the pandemic?

One challenge we didn’t face during the pandemic was the City of Denver, which was a surprise. Typically, there is so much involved in modifying anything on the premises, but once COVID hit, they said to just do whatever needed within the manufacturing facility to protect our staff.  Around 90% of our staff isn’t able to work remotely, so we had to work hard to figure out ways to keep everyone safe.

A shot of Rick Scarpello, Medically Correct CEO and Co-Founder, posed with a piece of Nove cannabis luxury chocolates.

What's coming next for the company?

We have a lot in the pipeline but now that Nové has launched, we have a new brand that’s going to be born soon that will feature traditional types of products and some that you haven’t seen yet.

Of all your career accomplishments, what are you most proud of other than Medically Correct?

You know how Denver is the gluten-free mecca of the country?  That was me.  It took me nearly two years, but Rick Scarpello invented Udi’s Gluten-Free Bread, the #1 gluten-free bread in the world!

Mr. Scarpello, what piece of advice would you give to aspiring cannabis entrepreneurs?

I’d give very different advice to someone looking to invest in the industry versus someone who just has an idea and is starting from the bottom.  But for both, I’d tell them to surround themselves with people that are going to help you get to where you want to go.  You must have perseverance and especially passion.  Without those, you’re dead before you start.  And always go with your gut.  If you trust your gut, you’ll be right more than you’ll be wrong.

Nove luxury cannabis chocolates being dispensed into molds from an automated machine

Connect with Rick Scarpello, Medically Correct Co-Founder and CEO

Rick lives in Morrison, Colorado, with his family and is a new proud grandpa of a beautiful baby boy.  Head over to Rick’s website to check out his career accomplishments or connect with him on LinkedIn.  And be sure to try our new Nové luxury chocolate line and other Medically Correct products from your local dispensary.