Bob Eschino, Medically Correct President and Co-Founder, dressed in a grey suit for a headshot.

Meet Bob Eschino, Co-Founder and President of Medically Correct

What Inspired Medically Correct

Eleven years ago at the onset of Colorado medical cannabis legalization, Medically Correct was born with a mission to truly help people.  We launched the incredibles chocolate bar line and have since become one of the world’s largest manufacturers of cannabis-infused products and have helped countless licensed cannabis companies across the U.S. learn the art of extractions and infused product production.

We owe it all to Grandma Noni, the original inspiration for Medically Correct.  After witnessing the healing powers that cannabis had on his grandma, Bob Eschino, Co-Founder and President of Medically Correct, was inspired to create consistent, quality medical cannabis products for patients in Colorado.  We had a chance to connect with Bob and chat with him about his journey.  He’s what he shared with us.

President of Medically Correct, Bob Eschino stands in a grey suit and Nove t-shirt

Q&A with Bob Eschino

Bob, how did your professional background look before cannabis?

Well, during college in the late 80s, I was a sushi chef in Fort Collins serving sashimi to cowboys... it was a bit of a task and quite hilarious!  Then I became a bartender while waiting to become a rockstar, and after college, the packaging industry found me.  I excelled quickly as a salesperson and my career took off.

What inspired you to enter the cannabis industry?

As you know, I got into the cannabis industry through my grandmother. Back in 2009, she was towards the end of her life and my brother, Tom, started making edibles for her.  She was someone who’d never touch cannabis or topicals for her pain, but she’d eat a cookie and all of a sudden her appetite would return, her pain levels drop and she could sleep.  As I watched this unfold right before my eyes, the light bulb went off and I approached Rick about making edibles at his bakery.

incredibles Mile High Mint cannabis-infused chocolate bar on a slate surface, surrounded by mint leaves

How did your advocacy start and develop once you entered the cannabis space?

It really started right out of the gate when I quickly realized that if I wasn’t sitting at the table, other people were making the rules for me and my business that could hurt us. So I showed up everywhere I could.  Soon after adult-use came out, we got together with the Cannabis Business Alliance and put out one of the first education campaigns teaching people to “start low, go slow”.  We also created recommendations for the budtenders to suggest to new patients; to start with low doses and build slowly day by day until they find their ideal dose.  We gave all the dispensaries education cards to talk about with their patients and put them in every bag.  I’m glad this way of thinking at dispensaries is now standard at least here in Colorado.

What regulations have your and the company's efforts helped shape?

If you look at current CO regulations, they mimic what Medically Correct regulations have been.  As we did more things in the CO cannabis space that the Department of Revenue saw and liked, those things were incorporated into the rules and regulations.  First it was testing oils in finished products and using proper packaging with nutrition fact labels.  And personally, I traveled across the country helping to guide individual markets.

A shot of an indoor marijuana grow room in Colorado

What is your proudest achievement?

That I’ve actually helped people!  First just my grandmother, then other families and children with health issues, then veterans with PTSD, and so many other people including retired athletes who all really need the relief cannabis offers.  It really makes me proud.

Where do you hope to see the company in 5 years?  10 years?  Etc.

Medically Correct is our Colorado licensee and is a great testing ground for new brands and products.  If you can be successful here, you can be successful anywhere.  I see us getting our new brands cemented and shored up here in CO, then taking them to other states and finding solid partners for national expansion.  I also see us becoming a company able to provide quality cannabis product options to every tier of the consumer.

A shot of Nove luxury cannabis chocolates; the Cafe Cappuccino is a favorite of Bob Eschino's, the company's president.

Connect with Bob Eschino, Medically Correct Co-Founder and President

Having spent most of his life in Colorado, Bob graduated from Colorado State University with a double major in business.  Outside of his work, he enjoys playing and coaching hockey, skiing, golfing, and fly-fishing...and he’s getting back into playing and making music.  Connect with Bob on LinkedIn, and be sure to try our Medically Correct products from your local dispensary.


A shot of Rick Scarpello, Medically Correct CEO and Co-Founder, posed with a piece of Nove cannabis luxury chocolates.

Meet Rick Scarpello, Co-Founder and CEO of Medically Correct

Serving Patients and Shaping The Cannabis Industry

Just over 10 years ago, at the onset of Colorado medical cannabis legalization, Medically Correct was born with a mission to truly help people.  Along the way, they ended up helping to shape industry regulations in the state and across the nation, too.  Rick Scarpello, Bob Eschino, Derek Cumings, and Josh Fink launched the incredibles chocolate bar line, and before it was even mandated, they began lab testing and labeling products with activated milligrams of THC and nutritional facts.  The early focus on consistency and quality propelled us to the top of the Colorado edibles market and into the highest volume edibles company in the state!

A shot of the Founders of Medically Correct.
The founders of Medically Correct. Derek Cumings (left), Bob Eschino, Rick Scarpello, and Josh Fink (right).

We had such a fun time chatting with our CEO and CO-Founder, Rick Scarpello, a food expert with truly innovative and cutting-edge ideas.  His leadership has been a driving force behind developing a handful of businesses and industry-leading products and processes throughout his career.  In addition to co-founding Medically Correct, LLC, licensed in Colorado, Rick founded Ma Hua, LLC, a natural remedies company, and most recently Data Correct, LLC, a new specialized ERP software company.  We asked him about his journey thus far and here’s what he shared with us.

How did your professional background look before cannabis, Rick?

I started managing people when I was a 19-year-old in college, and haven’t stopped managing people since. It was around 30 years of working for someone else before I began owning my own businesses, so I had all the experiences I needed to figure out what it takes to be successful.  I’ve run commercial bakeries to bowling alleys to full-scale marketing and website development businesses, and in the early 90s, I created one of the first online bookstores. Throughout my career, I’ve always been compelled to take an existing idea and make it better, to re-think it from the beginning and turn it into something new.

A woman dispensing infused cannabis chocolate into molds in the Medically Correct (incredibles) kitchen.

Rick Scarpello, tell us: what inspired you to enter the cannabis industry?

It was more like who than what, the who being Tom Eschino, Bob’s brother.  Tom was making pot cookies for his grandmother so she could feel better and they really worked for her.  Long story short, Tom’s efforts were the original inspiration for Medically Correct.  He convinced Bob, Bob convinced me, and everything else came together when we founders all merged our individual expertise.

What sorts of challenges has Medically Correct faced during the pandemic?

One challenge we didn’t face during the pandemic was the City of Denver, which was a surprise. Typically, there is so much involved in modifying anything on the premises, but once COVID hit, they said to just do whatever needed within the manufacturing facility to protect our staff.  Around 90% of our staff isn’t able to work remotely, so we had to work hard to figure out ways to keep everyone safe.

A shot of Rick Scarpello, Medically Correct CEO and Co-Founder, posed with a piece of Nove cannabis luxury chocolates.

What's coming next for the company?

We have a lot in the pipeline but now that Nové has launched, we have a new brand that’s going to be born soon that will feature traditional types of products and some that you haven’t seen yet.

Of all your career accomplishments, what are you most proud of other than Medically Correct?

You know how Denver is the gluten-free mecca of the country?  That was me.  It took me nearly two years, but Rick Scarpello invented Udi’s Gluten-Free Bread, the #1 gluten-free bread in the world!

Mr. Scarpello, what piece of advice would you give to aspiring cannabis entrepreneurs?

I’d give very different advice to someone looking to invest in the industry versus someone who just has an idea and is starting from the bottom.  But for both, I’d tell them to surround themselves with people that are going to help you get to where you want to go.  You must have perseverance and especially passion.  Without those, you’re dead before you start.  And always go with your gut.  If you trust your gut, you’ll be right more than you’ll be wrong.

Nove luxury cannabis chocolates being dispensed into molds from an automated machine

Connect with Rick Scarpello, Medically Correct Co-Founder and CEO

Rick lives in Morrison, Colorado, with his family and is a new proud grandpa of a beautiful baby boy.  Head over to Rick’s website to check out his career accomplishments or connect with him on LinkedIn.  And be sure to try our new Nové luxury chocolate line and other Medically Correct products from your local dispensary.


Nove luxury cannabis chocolates against a wood backdrop

The Six Best Medically Correct Cannabis Products for Summer

This Season's Cannabis Product Must-Haves

Take a deep breath because summer is almost here! After all the anxiety, frustration, and struggle during the year-that-must-not-be-named, it feels good to see the slow return of summer activities and events. If there’s one thing we all deserve, it’s a busy schedule filled with concerts, beach days, and weekend getaways! The only thing that can make these experiences better is by indulging in your favorite cannabis products for summer. 

Cannabis can elevate your mood while keeping your mind and body at ease. We’ve all earned some rest and relaxation, so now is not the time to allow overthinking, stress, or anxiety to take away from your summer to-do list. And Medically Correct has just what you need to help you create unforgettable experiences. 

Check out our six picks for the best cannabis products to have with you this season! 

Say hello to your new summer cannabis faves!

No more sheltering from the outside world. It’s time to break out that summer wardrobe and make those vacation reservations. And with these six awesome products, you’re almost guaranteed a fun, chilled-out summer!

incredibles Summer Peach gummies against a graphic backgorund with repeating peach icons. One of six best Medically Correct cannabis products for summer

1. incredibles Summer Peach Gummies

What better treat to take to the beach than these sweet peach gummies! Breathe in that salty sea air as you gaze out to the horizon feeling cool, calm, and unbothered. Stress and worry are not invited to your mini-getaway! 

Pair with: Sea, sand, and a colorful beach umbrella

Available at: Oasis Cannabis Superstore, Solace Meds Fort Collins

Average cost: $15.00 per 100mg THC (ten 10mg THC pieces per pack)

Adult-use; various states including Colorado

A woman climber applying trupura CBD Extra Strength Salve to a sore joint.

2. trupura CBD Extra Strength Salve

Getting outdoors does the body well, especially during the summer. After being cooped up inside for so long, it’s time to hike, swim, bike, and do whatever we can to get moving! And by having this extra-strength CBD salve on hand, you can help manage any pain that creeps up. Don’t let sore muscles put a dent in your plans -- these cannabis products for summer are essential!

Pair with: Running shoes, mountain bike, and hiking backpack

Available at: Full Circle Salon and Spa, Meadowlark64, or shop online!

Average cost: $48.00 per 1000mg container

Ships online nationwide

Clear Creek Extracts DUO vape against a Wolf Pac colorful mural background.

3. Clear Creek Extracts Pineapple Express x Sour Lemon Meringue 1000 mg DUO Pod

Two is better than one! Switch between these yummy summer flavors to set the mood no matter where you are. The sour lemon meringue will definitely hit the spot during an outdoor BBQ. Or, if you have a big day planned ahead, a quick hit of the pineapple express will keep you moving. 

Pair with: A daytime adventure or a night out on the town

Available at: Wolfpac Federal, Green Cross Rifle

Average cost: $50.00 for 1g increments

Adult-use; Colorado exclusive

 

incredibles Smores Bar stacked on top of a marshmallow and graham cracker

4. incredibles S'mores Bar

We all know the staple of any good campout is the ooey-gooey s’mores, and the incredibles S’mores Bar will take your favorite campfire treat to the next level! A tasty blend of marshmallows and milk chocolatey graham crackers will help you settle in and keep warm while stargazing.  

Pair with: Cozy flannels, a big campfire, and starry skies 

Available at: Organic Alternatives, Twin Peaks Dispensary

Average cost: $18.00 per 100mg THC bar

Medical and adult-use; various states including Colorado

Quiq fast-acting tincture in its 1:1 CBD:THC formula

5. Quiq 1:1 Tincture

Splash your lemonade or iced tea with a dash of this minty cool tincture. Add a wide brim hat and a fan, and now you can be lounging on your lanai in style, just like the Golden Girls! Because seriously, who doesn’t want to be Betty White?

Pair with: A sunny lanai and your favorite tunes

Available at: Fermont County Cannabis, The Healing Canna

Average cost: $50.00 per 100mg bottle

Medical and adult-use; Colorado exclusive

Nove Island Coconut luxury cannabis chocolates surrounded by island-themed props. This is a cannabis product for summer!

6. Nove Island Coconut Bar

Let the sweet coconut taste transport you to the tropics while basking in the glow of a coral and orange sunset. There’s nothing like savoring a piece of dark chocolate while feeling the warm summer breeze on your skin. Ride those island waves deep into the night! These new luxury chocolates are absolutely a must-have cannabis product for summer.  

Pair with: A lei, hibiscus hair flower, and a new pair of shades

Available at: Simply Pure, Kaya Cannabis 

Average cost: $20.00 per 100 mg/10 pk bar

Adult-use; Colorado exclusive 

Shop your local dispensary online or in-store to snag your cannabis must-haves for summer!

Our brands at Medically Correct are featured in numerous dispensaries across the country. Shop online to see if we’re available at your local dispensary!

Don't see a dispensary listed near you? Try widening your search using our store locator. You can even filter your results so you know which types of products each store carries.

Be sure to tag us with your summer cannabis haul at @medicallycorrectllc so we can get in on those summer vibes. Cheers to you and the great days ahead!


Young man sleeping

Cannabis for Better Sleep: What Does Science Say?

No one likes having raccoon eyes or feeling irritable all day after a sleepless night. Unfortunately, falling and staying asleep can be hard, especially as we get older. This begs the question, is cannabis the answer to sleep-related issues like insomnia? Some of our own consumers say absolutely!

“I LOVE the [incredibles Sour] Gummies. I have 6 titanium rods in my back & my spine is fused so it’s very difficult to sleep, but these gummies help me fall asleep & stay asleep. They are the best thing ever made!”

“I have MS, arthritis, and chronic inflammation. I take one of these [incredibles Red Licorice Gummies] every night before bed. I have been completely pain-free for months.”

Scientific studies are providing more and more proof that the human body was built for cannabis. So where does the research stand on getting better sleep?

Woman struggles to sleep at night. What does science say about using cannabis for better sleep?

Sleep Survey Says Yes, No, and Maybe

Scientists aren’t wasting time uncovering all of the relaxing and sedative effects cannabis provides, but when it comes to sleep, some research shows mixed results. 

One study observing patients both with and without sleeping problems found that cannabis shortened the time it took for them to fall asleep. Another in 2019 found that almost 67% of the participants experienced better sleep by using CBD

However, other studies have found some people experience higher rates of insomnia after trying to limit night time usage. There’s also evidence that heavy marijuana use in younger adults could cause them to develop sleeping problems later on in life. That’s why researchers like Kimberly Hutchison, an associate professor in the Sleep Medicine Program in the Department of Neurology at OHSU, are pushing for more long-term research and limiting the barriers placed on cannabis research.

“Research on cannabis and sleep is in its infancy and has yielded mixed results with significant biases. So, additional control and longitudinal research is critical to advance our understanding of research and clinical implications along with short and long term risks.”

Young woman wearing the brainwave scanning headset sits in a chair. She is participating in a research sleep study.

How Does the Endocannabinoid System Affect How We Sleep?

Up until about thirty years ago, researchers didn’t even know the endocannabinoid system existed. Now studies are showing how much of an impact this biological system has on our overall health! 

Scientists believe the endocannabinoid system is perhaps the most important factor in how we maintain balance in our physiological functions. This includes everything from our appetite, cognitive processes, and yes, even sleep. It can even affect how we dream!

Horizontal infographic explaining the human cannabinoid system. Healthcare and medical illustration about cannabis.

Terpenes and Cannabinoids and REM Sleep, Oh My!

So what’s its connection to cannabis, you might ask? Well, as it turns out, researchers have discovered that this system is partly made up of compounds similar to the ones found in the cannabis plant! These are called endogenous cannabinoids and studies show our body produces at least six different types.

Meanwhile, the cannabis plant has over 100 known cannabinoids! Many scientists are studying which ones are beneficial for sleeping problems and other health conditions. The three we hear about most often are CBD, CBN, and THC. 

THC is associated with the “high” many people feel when consuming cannabis. Its sedative effects can make it easier to fall asleep. THC can also reduce the time a person spends in REM sleep and increase slow-wave sleep, thereby reducing how much we dream. This has shown to be a positive side effect in patients with PTSD who frequently have nightmares.

CBN is not as well-known, but some studies find it could be a powerful sedative. These effects are amplified when combined with THC. CBD has gotten extremely popular in the last few years, especially for its therapeutic benefits with little to no psychoactive symptoms. Some doses of CBD can increase alertness during the day and reduce daytime sleepiness. It’s also been shown to be helpful with insomnia and dramatically improve the quality of one’s sleep.

Another part of the plant that impacts the effects of cannabis is terpenes. Terpenes are small, aromatic molecules that give cannabis its taste and smell. About 150 different terpenes have been identified and different strains can have multiple combinations of terpenes. Some of the ones associated with improving sleep include:

  • Myrcene
  • Caryophyllene
  • Terpineol

Cannabis Products to Try for a Good Night’s Sleep

All of these cannabis compounds will produce different effects at varying degrees based on the plant’s terpene profile, THC:CBD ratios, and method of consumption. Trying out different cannabis products is the best way to see which one does the most for your mind and body. 

Here are a couple of cannabis strains and edible options that you can try to help get you to sleep as soon as your head finds your pillow!

  • Granddaddy Purple - An OG indica strain you can’t miss out on trying. A true classic with a sweet taste and plenty of myrcene to help lull your mind to sleep.
  • 9lb Hammer - This strain will crush your insomnia like...well, a hammer! Thanks to its heavy myrcene and caryophyllene terpene profile, you’ll be melting into your sheets.  
  • Trupura CBD Relax Softgels - These 600mg CBD softgels are a triple whammy against restless nights. Add a little beta-caryophyllene and melatonin, and you have the perfect mixture for a night of rest and relaxation. 
  • Quiq Indica Dark Chocolates - It’ll only take about 5-15 minutes before your eyes will be begging to close. Plus, with this edible’s rapid absorption technology, you’ll feel quicker, stronger effects at just half the dosage.
  • incredibles Snoozzzeberry Gummy - Say goodnight and don’t expect to wake up ‘til morning! These amazing gummies infused with CBN will be insomnia’s worst nightmare.

Incredibles Snoozzzeberry gummies in packaging. Cannabis may be used to obtain better sleep.

Don’t Forget to Speak to a Professional Before You Start Counting Sheep

Before trying any of the products suggested above, always remember to speak with a licensed medical professional first. We also advise talking with a cannabis-trained, registered nurse from Leaf 411. There’s no limit to their wealth of information when it comes to managing your health with cannabis.

Medically Correct is chock-full of award-winning products and informational blogs to help guide you along your cannabis journey. We don’t like losing out on sleep, so why should you?  Shop online and pick-up from your local Colorado dispensary today!