A shot of Rick Scarpello, Medically Correct CEO and Co-Founder, posed with a piece of Nove cannabis luxury chocolates.

Meet Rick Scarpello, Co-Founder and CEO of Medically Correct

Serving Patients and Shaping The Cannabis Industry

Just over 10 years ago, at the onset of Colorado medical cannabis legalization, Medically Correct was born with a mission to truly help people.  Along the way, they ended up helping to shape industry regulations in the state and across the nation, too.  Rick Scarpello, Bob Eschino, Derek Cumings, and Josh Fink launched the incredibles chocolate bar line, and before it was even mandated, they began lab testing and labeling products with activated milligrams of THC and nutritional facts.  The early focus on consistency and quality propelled us to the top of the Colorado edibles market and into the highest volume edibles company in the state!

A shot of the Founders of Medically Correct.
The founders of Medically Correct. Derek Cumings (left), Bob Eschino, Rick Scarpello, and Josh Fink (right).

We had such a fun time chatting with our CEO and CO-Founder, Rick Scarpello, a food expert with truly innovative and cutting-edge ideas.  His leadership has been a driving force behind developing a handful of businesses and industry-leading products and processes throughout his career.  In addition to co-founding Medically Correct, LLC, licensed in Colorado, Rick founded Ma Hua, LLC, a natural remedies company, and most recently Data Correct, LLC, a new specialized ERP software company.  We asked him about his journey thus far and here’s what he shared with us.

How did your professional background look before cannabis, Rick?

I started managing people when I was a 19-year-old in college, and haven’t stopped managing people since. It was around 30 years of working for someone else before I began owning my own businesses, so I had all the experiences I needed to figure out what it takes to be successful.  I’ve run commercial bakeries to bowling alleys to full-scale marketing and website development businesses, and in the early 90s, I created one of the first online bookstores. Throughout my career, I’ve always been compelled to take an existing idea and make it better, to re-think it from the beginning and turn it into something new.

A woman dispensing infused cannabis chocolate into molds in the Medically Correct (incredibles) kitchen.

Rick Scarpello, tell us: what inspired you to enter the cannabis industry?

It was more like who than what, the who being Tom Eschino, Bob’s brother.  Tom was making pot cookies for his grandmother so she could feel better and they really worked for her.  Long story short, Tom’s efforts were the original inspiration for Medically Correct.  He convinced Bob, Bob convinced me, and everything else came together when we founders all merged our individual expertise.

What sorts of challenges has Medically Correct faced during the pandemic?

One challenge we didn’t face during the pandemic was the City of Denver, which was a surprise. Typically, there is so much involved in modifying anything on the premises, but once COVID hit, they said to just do whatever needed within the manufacturing facility to protect our staff.  Around 90% of our staff isn’t able to work remotely, so we had to work hard to figure out ways to keep everyone safe.

A shot of Rick Scarpello, Medically Correct CEO and Co-Founder, posed with a piece of Nove cannabis luxury chocolates.

What's coming next for the company?

We have a lot in the pipeline but now that Nové has launched, we have a new brand that’s going to be born soon that will feature traditional types of products and some that you haven’t seen yet.

Of all your career accomplishments, what are you most proud of other than Medically Correct?

You know how Denver is the gluten-free mecca of the country?  That was me.  It took me nearly two years, but Rick Scarpello invented Udi’s Gluten-Free Bread, the #1 gluten-free bread in the world!

Mr. Scarpello, what piece of advice would you give to aspiring cannabis entrepreneurs?

I’d give very different advice to someone looking to invest in the industry versus someone who just has an idea and is starting from the bottom.  But for both, I’d tell them to surround themselves with people that are going to help you get to where you want to go.  You must have perseverance and especially passion.  Without those, you’re dead before you start.  And always go with your gut.  If you trust your gut, you’ll be right more than you’ll be wrong.

Nove luxury cannabis chocolates being dispensed into molds from an automated machine

Connect with Rick Scarpello, Medically Correct Co-Founder and CEO

Rick lives in Morrison, Colorado, with his family and is a new proud grandpa of a beautiful baby boy.  Head over to Rick’s website to check out his career accomplishments or connect with him on LinkedIn.  And be sure to try our new Nové luxury chocolate line and other Medically Correct products from your local dispensary.


Executive Chef Josh Fink holding a bar of Nove luxury chocolates.

Medically Correct: Colorado Manufacturing Awards' Cannabis Company of the Year

The 2021 Colorado Manufacturing Awards was a highlight event for Medically Correct. The sixth annual CMA consisted of 14 categories and 40 finalists recognizing outstanding people and businesses shaping American manufacturing. Among these categories was one for the Cannabis Company of the Year, and we’re elated to say that Medically Correct took home the gold!

When Medically Correct was founded in 2010, we knew our mission went beyond creating cannabis-infused products. It was also about serving our community the best way we could through social responsibility and always considering the needs of our consumers. We achieve both by using eco-conscious ingredients and recyclable, biodegradable packaging. Our company was even one of the first in the nation to implement third-party lab testing for all cannabis edibles. 

Appealing to various demographics means understanding how we can continuously evolve our company and products to meet their expectations. With two new brands on the way later this year and the rebranding of our incredibles line, we’re ready to give an affordable and consistent experience that’s easily accessible to new and past consumers across the nation!

A shot of cannabis-infused chocolate production in the Nove kitchen. Medically Correct was named Cannabis Company of the Year by Colorado Manufacturing Awards.

A Spotlight on the Finalists and Winners of the Colorado Manufacturing Awards

This year’s Colorado Manufacturing Awards were certainly not short on quality. Each category was filled with standout companies, new and old. We especially want to congratulate the two other Cannabis Manufacturer Finalists, Stratos and Nuvue Pharma. Being nominated alongside these outstanding cannabis companies just goes to show the competition is always fierce and crawling with innovation!

Check out all that Stratos and Nuvue Pharma are doing to expedite the future of the cannabis industry:

  • The team at Stratos brings decades of pharmaceutical science experience to the cannabis industry. Their expertise allows them to create pure, consistent products which are rigorously tested five different times throughout the manufacturing process. Stratos understands a great cannabis experience begins with feelings of certainty. Through their implementation of pharmaceutical industry benchmark standards, customers know they’re getting high-quality cannabis products that offer the same effects each and every time.
  • Nuvue Pharma was founded in 2015 in Pueblo, CO by Neurologist Malik M. Hasan. The company operates their own hydroponic indoor grow and extraction lab where they conduct ongoing research and development to unlock the benefits of all 545 active molecules within the cannabis plant. Nuvue Pharma is the first recreational dispensary in Pueblo and their award-winning products make them one of Colorado’s premier dispensaries. Their menu includes several of these award-winning strains, including their very own Anubis OG and Scroopy Noopers.

inovation design engineer and doctor team Diverse industries Expert, Programming, and Robotic Hand Handling Bright hi-tech facility Scientists in sterile clothing working on computers

But we weren’t the only ones recognized for our business savvy. Below are the rest of this year's Consumer and Industrial Group winners from the sixth annual Colorado Manufacturing Awards. A big congrats from us at Medically Correct!:

Why Does Cannabis Need Representation Outside of the Industry?

Cannabis has come a long way in the last decade alone. Thirty-five states have a medical marijuana program and eleven states legalized recreational use. We’re even seeing some states starting to slowly move towards decriminalization. 

Understanding the important space cannabis holds in modern medicine goes beyond those of us actively working within the industry. That’s because this plant was never meant for just the quote on quote ‘stoners.’ Cannabis is a healing herb that can do more than give people the munchies. 

Support for full legalization is at an all-time high (no pun intended.) The best way to show how much good cannabis can provide is by normalizing how and why people use it. There are a number of studies measuring its validity for medical purposes, and yet we still remain at an impasse when it comes to how much research can legally be done. 

Building credibility for the cannabis industry has taken time and there’s plenty of areas needing improvement. We can accomplish this by setting quality business and product standards that help ensure consumers feel safe with their cannabis experience from sale to consumption. This mindset is what we based our entire incredibles brand around. We were even nominated for the thirteenth annual Shorty Awards Brand Redesign category! Our commitment to our patients and company message should be accurately reflected in every part of our business, all the way down to the packaging.

A pack shot of Mile High Mint, an award-winning cannabis-infused chocolate bar by incredibles.

There’s No Stopping the Direction Medically Correct is Going

It’s an honor to receive awards for our work, but our passion for cannabis goes far beyond that. Creating a diverse industry of people and ideas is a constant motivation for our own mission at Medically Correct. By making products that are safe, accessible, and innovative, we hope to continue pushing the barrier for meeting our customer’s needs.